TRANQUILIDADE

Creating a stronger emotional connection with customers.

The merger with Açoreana presented the opportunity to refresh the look and feel of an increasingly institutional and dated brand and to better leverage the size of the combined agent network.

The brand idea ‘building together a responsible way of life’ encourages a closer relationship between agent and client. A relationship which highlights risks, suggests actions, and allows customers more control over their future.

The refreshed visual expression, based around 13 shades of green, feels fresh, clean and agile and communicates scope, inclusivity and closeness.

The rebrand also includes television and radio advertising, a refreshed agent retail scheme, and new digital touchpoints. The new advertising campaign encourages the people to express their insurance concerns using the platform ‘What’s on Portugal’s mind 2018’ and features the strapline ‘we want to know more from you’.

All the TV adverts and the brand film can be viewed here.

This work was carried out with Kayak Lisbon.
Brand strategy / Visual expression / Visual design / UX/UI design / Art direction / Advertising / Brand film