SCHOLTES

Reinventing a European premium kitchen equipment brand.

Scholtes is part of Indesit and designs and manufactures premium and professional kitchen equipment.

The existing identity looked dated and did not support latest product innovations. There was no link to the semi-professional nature of the products and the brands stature in the market.

A new symbol and expression were developed to support a new brand idea - ‘performance dedicated to cooking’. The new look had stronger associations with food and provided a strong link between technology and the art of cooking.

This work was carried out while at Wolff Olins.
Brand strategy / Visual expression.