PLAN PARTNERS

Driving growth for a disability charity.

Plan Partners specialises in providing financial-plan management and support coordination to people with a disability.

Looking to accelerate growth and reach a target of 3,500 customers by mid 2018, a new positioning and branding was required for the business that would appeal to customers, service providers, other organisations and most importantly, the team at Plan Partners.

The brand positioning ‘Realising Potential’ connected on a number of levels, enabling the business to realise in different ways how to achieve more for both customers and service providers.

A range of graphic line shapes in highlight colours formed the basis of the brand identity. These graphic lines were derived from the symbol in the logo and were used to express a range of connections to the customer. 

Plan Partners exceeded their targets shortly after launch and in mid 2018 relocated its headquarters to larger offices to accommodate their growth.

Brand strategy / Visual expression / UX/UI design