Majid Al Futtaim SHARE

Bringing family and friends together.

Majid Al Futtaim operates 24 shopping malls, 264 Carrefour outlets, 353 VOX Cinema screens, 13 hotels and 4 mixed-use communities in 15 countries.

SHARE is new lifestyle rewards programme from Majid Al Futtaim. The programme brings family and friends together, creates value at every touchpoint, and makes life more rewarding. SHARE is like a currency that can be earned across the whole Majid Al Futtaim estate, and is driven by an app which allows you to spend rewards points as well as share them with family and friends.

The visual expression is driven by the idea of ‘Great Moments for Everyone, Everyday’. The graphic elements are derived from the Majid Al Futtaim corporate brand, with the addition of a unique logotype family, curve device, and photographic style.

This work was carried out with BBD Perfect Storm.
Visual expression / UX/UI design / Brand guidelines.