LUXOTTICA

Uniting four global eye wear and eye care brands

Luxottica is the largest eye care and eye ware business in the world.

In order to establish marketing and product synergies globally, the decision was taken that four of its brands would share a common brand and visual expression. This included LensCrafters in the US, OPSM in Australia, GMO in South America, and a more premium LensCrafters brand in China.

The four brands were united through the Idea of ‘We Love Eyes’ and the use of supporting eye and heart icons. A strong contemporary visual system was developed based around the Eye Love iconography. This system would galvanise all marketing material globally whilst allowing for local market adaptation. This is an ongoing project with a large brand management element which involves working across all agencies and regional markets.

Brand strategy / Visual expression / UX/UI design / Image library.