ICP

Signalling a change of focus without compromising company heritage.

ICP manage global marketing process and creative content for some of the world’s largest advertisers. A change of focus, towards digital asset management, was the catalyst for a new brand idea and visual identity.

ICP have deep expertise at every stage of the creative content life-cycle and clients rely on them to balance the sometimes opposing forces of technology and marketing. The new brand idea of ‘Creative Empathy’ was distilled from the existing brand DNA. This meeting of minds forms the basis of the visual identity.

The use of the heads device facilitates a really simple way of communicating the needs of different ICP audiences, and the balance that needs to be achieved between them. The new word mark suggests dialogue and is deliberately ‘low-tech’ and workmanlike.

Brand strategy / Visual expression / UX/UI design / Communication design.