ELCO

Creating a new European heating solutions brand.

Elco is a heating company owned by Ariston Thermo Group. Through merger and acquisition, Elco consisted of three brands which spanned France, Germany and Italy. Whilst sharing some key elements, these brands lacked a common idea, purpose and visual expression.

The development of a new brand idea, ‘heating solutions’, and a fresh and modern look and feel united the three brands globally. The use of colour and imagery appealed to both existing German and Italian customer bases. The idea of ‘heating solutions’ was reinforced by the use of the descriptors ‘tailored, optimised, guaranteed’ which described the elements of the Elco offer.

This work was carried out while at Wolff Olins.
Brand strategy / Visual expression / Brand guidelines / Exhibition design.