APPSENSE

A brand for a portable desktop environment.

AppSense is the market leader in user virtualisation. User virtualization allows your whole desktop environment to live in the cloud. 

AppSense was a major technology player that was playing below its weight. The brand failed to resonate strongly in America. The challenge was to develop a brand that placed AppSense in the business technology sphere (sitting alongside the big technology brands) but that could also emerge into the consumer technology space.

The brand evolved from being safe, solid, understated and conservative to be more progressive and confident. 

The brand idea ‘You are the technology’ puts the user at the heart of the brand. The visual expression symbolises the power of combining two polar opposites - humanity and technology. AppSense is the enabling interface, the plane or ‘splice’ through which opposites join seamlessly.

This work was produced with Red Route.
Brand strategy / Visual expression / UX/UI design / Art direction.