ADVANCE CARE

Building brand awareness and increasing market share.

Advance Care is the medical insurance brand of Tranquilidade Seguros. Over the last year I have evolved their visual toolkit and also created the 1st quarter 2018 campaign. This has appeared on poster sites, within Tranquilidade agent shops, and also on radio.

The campaign communicates a number of product benefits including home visits, depth of cover for critical illness, expenses calculator, affordability and scale of the network. All messages are linked by the line ‘É melhor.’ or ‘That’s better.’

The campaign has helped Advance Care to significantly improve brand recognition in a highly crowded and price sensitive marketplace.

This work was carried out with Kayak Lisbon.
Visual expression / UX/UI design / Art direction.